Engage – Connect with the underrepresented communities of the craft beer industry. Women, people of color (POC), the LGBTQ, and even the non-alcohol drinker that enjoys a non-alcoholic beer or a craft soda.
Educate/Encourage – Teach systematically neglected segments of the market that healthy, high-quality beer exists, using high-quality ingredients and that can be made in a neighborhood very similar to the one you live in, by a person that looks like you. Encouraging communities to buy and support local.
Expand – Continually challenge ourselves to listen, learn, and develop from the community of professionals, enthusiasts and the new craft beer consumers born everyday.
– CEO & Founder, Sizzle